As we entered July, the second half of the year began in earnest. It is a perfect season for game companies to release new games, as everyone from elementary school students to college students is on summer vacation, and the vacation season for office workers is also concentrated at this time.
According to the '2022 Korea Mobile Game Market Insights' recently announced by Sensor Tower, a mobile market research company, the domestic mobile game market last year decreased by $500 million (approximately KRW 651.5 billion) from the previous year to record $5.3 billion (approximately KRW 6.9 trillion). Recorded the first negative growth.
The biggest reason is the unexpectedly 슬롯사이트 prolonged hiatus of new releases from some game companies. During the COVID-19 here pandemic, face-to-face meetings and schedules were not possible, which disrupted the game development schedule. As a result, the domestic game industry in the first quarter of this year received a disappointing report card overall.
Only Nexon, which has been steadily releasing new games, and Krafton, which succeeded in making a comeback with PUBG: PUBG free, released earnings surprise-level 1Q results. Other game companies have no place to retreat. Major domestic game companies are aiming for the summer peak season and introducing new mobile games to boost the stagnant market atmosphere and profitability at the same time.
According to the game industry on the 10th, starting with the Com2uS mobile baseball game 'MLB 9 Innings Rival' on the 5th, most of the domestic game companies are trying to reverse the atmosphere by bringing out new mobile game cards that they have been saving so far in the third quarter.